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Customizing Text Message Invites for Video Interviews

Written by Jason Ball
Updated this week

RightMatch AI allows you to send personalized SMS invites to candidates for AI-powered video interviews. With customizable templates and dynamic variables, you can create messages that feel personal, clear, and action-driven—while still scaling across thousands of candidates.


Overview

Text message invites can be customized for each interview. These messages can also be saved as reusable templates or used in automated outreach powered by Mira AI.

You can insert dynamic variables (like first name or interview link) directly into your message. These variables are automatically populated when the message is sent.

⚠️ Important: Your message must include the Interview link variable at least once, or you won't be able to send the interview.


Default Message Template

When creating a new interview, RightMatch AI provides a default message like this:


Using Variables

To insert a variable, type { in the message editor. An autocomplete menu will appear with available options:

Available Variables

Variable

Description

Example Output

First Name

Candidate’s first name

John

Last Name

Candidate’s last name

Smith

Full Name

Candidate’s full name

John Smith

Job title

Role the interview is for

Frontend Developer

Company name

Your account/company name

Acme Inc.

Interview link

Unique link to start the interview (required)

Skills list

Skills tested (each on a new line)

- JavaScript
- React
- CSS

Time remaining

Time before the interview expires

3 days


Best Practices for Writing Effective Messages

1. Keep it Short and Actionable

SMS messages should be quick to read. Focus on:

  • Why they were selected

  • What to do next

  • How long it takes


2. Make the CTA Clear

Always clearly direct candidates to the next step:

  • “Start here: {{Interview link}}”

  • “Take the interview now: {{Interview link}}”


3. Use Skills to Build Trust

Including Skills list helps candidates understand what to expect and increases transparency.


4. Maintain a Human Tone

Even though messages are automated, they should feel conversational and approachable.


Saving & Reusing Templates

  • Custom messages are saved to your interview templates

  • Reuse them across roles or campaigns

  • Use them with Mira AI automated interviews for scalable outreach


Summary

Custom SMS invites help you:

  • Increase candidate engagement

  • Personalize outreach at scale

  • Improve interview completion rates

By combining clear messaging with dynamic variables, you can deliver a seamless and professional candidate experience every time.


If you need help crafting high-performing templates, reach out to support or experiment with different variations to see what works best for your roles.

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